Businesses in Africa are highly cyclical in nature. Adyeri was formed out of the desire to enable African businesses and artisans dealing in handcrafted goods to have a steady stream of cash flows throughout the year.
Adyeri, we are a, people-first ethical brand and travel company built to connect artisans and tour guides in East Africa with the global artisan and travel market.
We noticed that the tourism industry in Africa was steadily declining as many would be visitors to the continent opted out because of various issues ranging from political instability to epidemics like Ebola. Most of the businesses and artisans dealing in African handmade goods are heavily dependent on the tourism market for revenues.
When revenues began to plummet in the tourism sector an opportunity presented itself that enabled us to think on how sales for handcrafted goods could be sustained.
We realized the need to come up with an online platform where these businesses and entrepreneurs can showcase their products and sell them as well.
At Adyeri we believe in the notion “the world is flat by Thomas L. Friedman”. We view the world as a level playing field in terms of commerce that has been enhanced by globalization hence the need to support African businesses and entrepreneurs.
Adyeri has curated a range of exquisite jewelry, sculptures, paintings, crafts, apparels and gifts that have been handcrafted by talented African artisans.
Adyeeri is a pet name in the local Runyoro dialect in Uganda that means “are you my friend”; however for brand identity we decided to shorten it and removed one “e” to make it “Adyeri”. We believed it was easier for Adyeri to stick as compared to Adyeeri with the double “e” and that is how we coined the brand name of Adyeri in 2015.
Adyeri is innovating the global supply chain for women's accessories, connecting Bottom of the Pyramid artisans in the developing world to global market opportunity worldwide. We are working to help artisans, the majority of whom are female, bypass the pitfalls of traditional marketing channels by engaging in direct peer-to-peer trade.
Rural women are key agents for development. They play a catalytic role towards achievement of transformational economic, environmental and social changes required for sustainable development. We procure our art pieces directly from rural women and all our transactions are cash transactions with these rural women. These incomes we put in the hands of rural women go a long way in enabling them fend for their children by paying for their school fees, medical fees and putting food on their table.
The women and youths we work with in rural Uganda are not tech savvy and predominantly sell their artifacts at the weekly craft markets. Adyeri gives them an opportunity by expanding their market outreach to the global community that transcends the African borders.